Job Description

Position: Performance Marketer

Experience: 1-3 years preferred

Key Responsibilities

Paid Campaign Management

Plan, execute, and optimize paid ad campaigns across Meta (Facebook/Instagram), Google Ads, and LinkedIn

Build full-funnel strategies (TOFU, MOFU, BOFU) for B2B lead generation

Optimize ad spend for CAC, ROAS, CTR, CPL, and lead quality

Run Click-to-WhatsApp and landing page-based campaigns

Tracking, Analytics & CRM Integration

Set up and manage GA4, Meta Pixel, Google Tag Manager, and custom event tracking

Integrate lead flow with CRMs (e.g., Zoho CRM, HubSpot, Leadsquared)

Ensure proper mapping of ad leads to CRM, including source tagging and campaign attribution

Monitor pipeline flow from ad click ? form submission ? CRM lead ? sales conversion

Creative Collaboration

Work with content/design teams to create scroll-stopping ad creatives

Brief hooks, headlines, and copy formats that drive conversions

A/B test ad variations and landing pages for continuous improvement

Reporting & Optimization

Build performance dashboards

Share weekly/monthly reports with clear insights and next-step recommendations

Flag underperforming campaigns early and implement fixes proactively

Requirements

1-3 years of hands-on experience with Meta & Google Ads

Solid understanding of CAC, ROAS, CTR, CPL, and other key KPIs

Familiar with CRM platforms (Zoho, HubSpot, Leadsquared) and basic CRM automation

Experience with GA4, GTM, Meta Events Manager, and UTMs

Comfortable managing ?50K-?1L+ monthly ad budgets

Strong analytical and data interpretation skills

Willing to work full-time from office

Bonus Skills (Good to Have)

LinkedIn Ads or YouTube Ads experience

Familiarity with landing page tools (Unbounce, Webflow, WordPress)

Understanding of lead scoring and CRM-based sales workflows

Job Types: Full-time, Permanent

Pay: ₹200,000.00 - ?400,000.00 per year

Benefits:

Provident Fund
Schedule:

Day shift
Application Question(s):

Willing to relocate to Chennai
Experience:

Content creation: 1 year (Required)
Work Location: In person