Job Description

About the Company:

We are one of India's largest and most prestigious wedding photography companies, capturing timeless moments for couples across the country. With a passion for creativity and excellence, we specialize in luxury weddings, candid photography, and cinematic storytelling. As we scale, we're looking for a data-driven Performance Marketer to fuel our growth through ROI-focused digital campaigns.

Key Responsibilities:

1. Paid Advertising Strategy & Execution

- Plan, launch, and optimize performance-driven campaigns across:

- Google Ads (Search, Display, YouTube, LSAs)

- Meta Ads (Facebook, Instagram)

- Other platforms (Pinterest, Snapchat, or regional ad networks).

- Target high-intent keywords (e.g., "luxury wedding photographers in Chennai").

- Craft compelling ad copies, creatives, and landing pages to maximize conversions.

2. Budget Management & ROAS Optimization

- Allocate and manage monthly ad budgets (6-7 figures) efficiently.

- Monitor Cost per Lead (CPL), CPA, and ROAS, ensuring profitability.

- A/B test ad creatives, audiences, and bidding strategies for scalability.

3. Wedding Industry-Specific Campaigns

- Run seasonal campaigns (pre-wedding shoots, monsoon discounts, year-end bookings).

- Leverage remarketing to engage past website visitors and warm leads.

- Collaborate with influencers/vendors for co-branded promotions.

4. Analytics & Reporting

- Track KPIs using Google Analytics, Meta Ads Manager, and CRM tools.

- Provide weekly/monthly reports on lead quality, conversion rates, and revenue impact.

- Share insights to refine targeting and creative strategy.

5. Cross-Team Collaboration

- Work with content, design, and sales teams to align ads with brand aesthetics.

- Ensure seamless lead handoff to the sales team for conversion.

Skills & Qualifications:

Must-Have:

- 3+ years in performance marketing, preferably in weddings, luxury, or events.

- Expertise in Google Ads, Meta Ads, and UTM tracking.

- Proven record of scaling campaigns profitably (case studies/portfolio).

- Strong analytical skills (Google Data Studio, Excel, pivot tables).

- Understanding of wedding customer journeys (from discovery to booking).

Good-to-Have:

- Experience with programmatic ads or influencer collaborations.

- Knowledge of Local SEO for wedding businesses.

- Familiarity with wedding photography trends (e.g., candid, drone shots).

Job Type: Full-time

Pay: ?18,822.44 - ?37,396.54 per month

Schedule:

Day shift
Work Location: In person

Application Deadline: 19/04/2025