We are a fast-growing D2C skincare brand committed to redefining how self-care is experienced by today's conscious consumers. We're looking for a
Performance Marketing Manager
with proven expertise in scaling paid campaigns for skincare or beauty brands, who thrives on data, experimentation, and measurable growth.
Key Responsibilities:
Plan, execute, and scale high-performing paid campaigns on Meta, Google Ads, YouTube, Programmatic, and other relevant channels
Optimize campaigns for CAC, ROAS, LTV, and conversion rates across the full funnel
Ideate and collaborate on ad creatives, UGC concepts, videos, and landing page testing
Analyse campaign data to deliver actionable insights and growth strategies
Run A/B tests on audiences, creatives, placements, and offers
Manage and track monthly ad budgets, ensuring efficient spend and strong returns
Stay updated on performance trends in the skincare/beauty space and adopt best practices
Coordinate with the content, design, and CRM teams to align performance campaigns with product launches, promotions, and retention efforts
Requirements:
4-6 years of hands-on experience in performance marketing for D2C skincare, beauty, or personal care brands
Proven track record of managing large paid media budgets with consistent positive ROAS
Strong analytical skills with proficiency in tools like Meta Ads Manager, Google Ads, GA4, GTM, Hotjar, Looker Studio, Klaviyo (or similar)
Experience with eCommerce funnels, retargeting, and scaling new customer acquisition
Creative mindset to test and iterate messaging and visual hooks for skincare audiences
Excellent communication and reporting skills
Bonus: Familiarity with influencer campaigns or UGC sourcing for skincare brands
Job Type: Full-time
Pay: ₹600,000.00 - ?1,500,000.00 per year
Schedule:
Day shift
Work Location: In person
Expected Start Date: 01/07/2025
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