Job Description

About the Role:

We are looking for a results-driven and data-oriented

Performance Marketer

to join our team. The ideal candidate will have a strong foundation in digital marketing principles and hands-on experience managing high-performing campaigns across Meta Ads (Facebook/Instagram) and Google Ads platforms.

Key Responsibilities:

-Plan, execute, and optimize paid marketing campaigns on Meta (Facebook & Instagram) and Google (Search, Display, YouTube).

-Monitor campaign performance daily and adjust strategies to meet performance targets (CPC, ROAS, CPA, etc.).

-Conduct thorough keyword research, audience targeting, and competitor analysis.

-Prepare and present campaign performance reports with insights and suggestions.

-Collaborate with the design and content teams to develop high-performing ad creatives and landing pages.

-A/B test ad copies, creatives, and landing pages to drive campaign efficiency.

-Stay updated with the latest platform updates, tools, and industry trends.

Requirements:

-3 to 6 years of hands-on experience in running and optimizing Meta Ads and Google Ads.

-Strong understanding of marketing fundamentals including conversion funnels, attribution models, and bidding strategies.

-Proficiency with analytics tools such as Google Analytics, Meta Business Manager, and Google Tag Manager.

-Excellent data interpretation and decision-making skills.

-Ability to manage budgets effectively and drive measurable ROI.

-Strong communication and reporting skills.

Preferred Qualifications:

-Certification in Google Ads and/or Meta Blueprint.

-Experience with tools like SEMrush, Ahrefs, or other PPC/SEO tools.

-Prior experience working in e-commerce or D2C (preferred but not mandatory)

Interested canddiates can share updated cv on parag.kumawat@brsoftech.org or call on +91-9529930565

Job Types: Full-time, Permanent

Pay: ₹30,268.00 - ₹83,300.51 per month

Work Location: In person