Job Description

We are looking for a Performance Marketer who understands numbers as well as consumer psychology. Someone who has already worked with

Hotel/Resort book-driven campaigns, Walk-in traffic boosting strategies, and E-commerce conversion ads.

Your main role will be to bring measurable results through

Paid ads, Funnels, Retargeting, Automation & CRO.

The goal is simple --

Drive Bookings, Sales & Footfall Profitably.

Key Responsibilities1. Ads Strategy & Execution

End-to-end setup & management of

Meta Ads, Google Ads, YouTube Ads

Create performance funnels for

Hotel Stays, Events, Weddings, Walk-ins & Product Sales

Plan campaign structure: TOF, MOF, BOF, Retargeting, LTV, Lookalike Platform budgeting, bid strategy selection & scaling methodology

2. Hospitality & Walk-in Campaigns

Run ads for

Direct Bookings, Stay Packages, Festive Offers & Resort Events

Execute

Walk-in campaigns for restaurants, gaming zones & events

Call-to-book funnels, WhatsApp/DM lead capture, CTA optimization Create retargeting layers based on website visitors, add-to-cart, enquiry forms etc. Track lead ? visit ? booking conversion and work with the resort team for follow-ups

3. E-Commerce Performance Ads (Important Added Section)

Manage

Purchase goal campaigns, Catalog ads, Sales funnels

Run

shopping ads, DPA, retargeting, abandoned cart remarketing

A/B test

Pricing, Offers, Creatives, Hooks & Landing pages

Understand metrics like

CAC, LTV, Blended ROAS, AOV, CTR & Conversion Rate

Scale profitable campaigns sustainably without breaking ROAS Experience with

Festive sale ads, Flash discounts, Bundle offers

Knowledge of

shopify/woocommerce funnels, payment gateways & tracking

4. Creative & Funnel Optimization

Brief designers on ad creatives, angles & scroll-stopping hooks Collaborate with content team for complete creative strategy Improve Landing Page conversion + CRO testing Run experiments with

audience sets, placements & bidding models

5. Analytical Reporting & Performance

Daily monitoring + weekly reporting of campaigns Extract insights from

GA4, Meta dashboard, Heatmaps, Tag Manager

Identify what's working, what's burning money & what to scale Suggest improvements to website, copy, offers & user journey

6. Tools Knowledge

Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Looker Studio Email/SMS/WhatsApp automation (Klaviyo, Mailchimp, WA API) CRM workflows, UTM tracking, Pixel setup & event configuration
Job Type: Full-time

Pay: ₹10,000.00 - ₹12,000.00 per month

Benefits:

Work from home
Work Location: Remote