Job Description

Job Title

Performance Marketer - Google Ads & LinkedIn Ads (B2B Lead Generation)

Company Overview

Inventive Infotech is an established software company with over

15 years of experience

, serving

70+ industry segments

and

1000+ clients across India

.
We work on multiple B2B software products and focus on performance-driven growth.

Job Summary

We are hiring an

experienced Performance Marketer

who has a

proven track record of generating B2B leads

using

Google Ads and LinkedIn Ads

.

This is a

results-oriented role

focused purely on lead generation quality and cost efficiency. Candidates must have hands-on experience and should be able to explain past performance clearly.

Key ResponsibilitiesGoogle Ads (Primary Responsibility)

Plan, execute, and optimize Google Search campaigns Perform keyword research, search intent mapping, and negative keyword optimization Improve Quality Score and consistently reduce cost per lead Monitor campaigns daily and take corrective actions
LinkedIn Ads (B2B Focus)

Run LinkedIn Sponsored Content and Lead Generation campaigns Target decision-makers such as HR Managers, Admin Heads, Directors, and Business Owners Optimize campaigns for lead quality rather than volume
AI-Assisted Marketing

Use ChatGPT and Google Gemini to create: Ad copies and headlines Landing page content and CTAs Follow-up message drafts Use Canva / Canva AI for ad creatives when required
Landing Pages & Funnels

Create or optimize simple B2B landing pages Improve enquiry-to-demo conversion rates
Reporting & Tracking

Maintain daily lead and CPL tracking Submit weekly performance reports with insights and optimizations
Required Skills & Experience (Mandatory)

Hands-on experience with

Google Ads

Hands-on experience with

LinkedIn Ads

Proven B2B lead generation track record Ability to share previous campaign results, CPL benchmarks, and lead quality details Strong analytical and optimization mindset Comfortable using AI tools for marketing productivity
Preferred Experience

Experience in B2B, SaaS, or software marketing Experience handling daily ad budgets of ?1,000 to ?10,000 Understanding of landing page conversion optimization Familiarity with CRM or lead management systems
Education

Graduate / Diploma in any field Practical experience and results are more important than formal education
Salary & Incentives

Basic Salary:

?15,000 - ?25,000 per month (based on experience)

Incentives:

Per qualified lead

Earning Potential:

?50,000 to ?70,000 per month on average Higher earnings possible with strong performance and proper campaign execution
Job Type

Full-time Office-based / Hybrid (as applicable)
Who Should Apply

Performance marketers focused on measurable results Candidates confident about their lead generation skills Professionals looking for long-term growth with incentive-based earnings
Who Should NOT Apply

Freshers without real ad account experience Social media posting or content-only profiles Meta Ads or influencer marketing specialists
Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

Work from home
Application Question(s):

if we select you by when can u join??
Experience:

Digital marketing: 1 year (Preferred) Online Lead Genration: 1 year (Preferred)
Work Location: Remote