Job Description

Experience:

6 Months - 1 Year

Job Type:

Full-time, Onsite

Location:

Mohali, Punjab

Salary Package:

As per industry standards

Job Summary:

We are looking for a

Performance Marketer

with 6 months to 1 year of hands-on experience in paid advertising. The ideal candidate should have practical exposure to

Google Ads and Meta Ads

, a strong interest in research and optimization, and the ability to support performance-driven campaigns through data-backed insights and creative ideation.

Key Responsibilities

Execute and manage paid ad campaigns on

Google Ads and Meta Ads

under guidance Assist in campaign setup, structure, and optimization (keywords, audiences, creatives) Support the implementation of techniques such as

SKAG

, audience targeting, and bidding strategies Conduct keyword research, audience research, and basic competitor analysis Monitor daily campaign performance and make optimization suggestions based on data Perform A/B testing for ad creatives, copies, and landing pages Work closely with the content and design teams for ad creatives and ideation Prepare basic performance reports and assist in insights and recommendations Stay updated with performance marketing trends, platform updates, and best practices Support client communication through reports, updates, and follow-ups

Required Skills

Good command of English (written and verbal) Basic to intermediate knowledge of

Google Ads

and

Meta Ads

Understanding of campaign metrics such as CTR, CPC, CPA, ROAS Analytical mindset with attention to performance data Strong comprehension and eagerness to learn Ability to follow processes and implement feedback Basic experience in campaign monitoring and optimization

Good to Have

Exposure to

SKAG

, retargeting, and audience segmentation Experience running small-budget campaigns independently Familiarity with Google Analytics or similar tools Basic presentation and reporting skills

Educational Qualification

Bachelor's degree in Marketing, Business, or a related field Google Ads Certification (preferred but not mandatory) * Relevant digital marketing courses or certifications (optional)