to join our growing digital marketing team in Amritsar. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns that deliver measurable results and strong ROI for our clients.
Key Responsibilities
Plan, execute, and optimize performance marketing campaigns across
Google Ads, Meta Ads, LinkedIn Ads
, and other paid platforms
Drive
high ROI
, increase conversions, and reduce
CPA
across campaigns
Conduct
keyword research
, competitor analysis, and
audience segmentation
Track, analyze, and optimize performance metrics such as
CTR, CPC, CPA, ROAS, and conversion rate
Implement
A/B testing
on ad creatives, copies, audiences, and landing pages
Prepare and present
weekly and monthly performance reports
with actionable insights
Collaborate with
design, content, and strategy teams
to create high-performing ad creatives
Manage campaign budgets and ensure optimal allocation of ad spend
Stay updated with the latest
digital marketing trends, tools, and platform updates
Requirements
Proven hands-on experience managing
Google Ads and Meta Ads
campaigns (mandatory)
Strong understanding of
digital funnels, targeting strategies, remarketing, and conversion tracking
Experience with tools such as
Google Analytics, Google Tag Manager, Ads Manager, and CRM systems
Strong analytical mindset with the ability to interpret data and make informed decisions
Good communication, presentation, and reporting skills
Ability to manage