Job Description

Designation: Performance Marketer

Job Type: Full time ( Work from Office)

Location: Zirakpur

Key Responsibilities

Performance Campaign Management

Plan, execute, and optimize paid ad campaigns across platforms (Google Ads, Facebook/Meta, YouTube, and others). Set up and manage campaigns focused on lead generation, conversions, and brand awareness.

Analytics & Reporting

Track, measure, and report campaign performance using GA4, Google Data Studio, and other analytics tools. Continuously test creatives, audiences, and placements to improve performance (A/B testing, funnel analysis).

Budget & ROI Optimization

Allocate and manage budgets efficiently to maximize ROI and cost-per-acquisition. Provide weekly and monthly performance insights with recommendations.

Keyword & Audience Strategy

Conduct keyword research and audience segmentation for targeted advertising. Use tools like SEMrush, Google Keyword Planner, and Ahrefs for campaign optimization.

Collaboration

Work closely with the content, SEO, design, and sales teams to align messaging and ensure funnel consistency. Assist with remarketing strategies, landing page improvements, and campaign creatives.
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Requirements

Experience:

2-4 years in performance marketing with proven campaign results.

Platforms:

Proficiency in Google Ads, Meta Ads, and other paid media platforms.

Tools:

Experience with GA4, Google Tag Manager, SEMrush/Ahrefs, Google Data Studio.

Skills:

Data-driven mindset, attention to detail, ability to analyze and improve ROAS.

Education:

Bachelor's degree in Marketing/Advertising/Business or related field. Google/META certifications preferred.

Bonus:

Experience in wellness, Ayurveda, or healthcare sector.
Job Types: Full-time, Permanent

Pay: ₹14,075.85 - ₹30,535.06 per month

Benefits:

Health insurance Provident Fund
Education:

Bachelor's (Required)
Experience:

Performance marketing: 2 years (Required)
Work Location: In person