Mentor Engineering College (Mentor Academy for Design, Entrepreneurship, Innovation, and Technology)
Mentor Engineering College is a premier institution dedicated to educating and future-proofing computer science graduates to excel in next-generation challenges and capitalize on the opportunities created by Industry 4.0. Our mission is to empower students with innovative thinking, technical expertise, and entrepreneurial spirit, fostering a strong foundation for leadership in the evolving technological landscape.
We are seeking dynamic and passionate
Performance Marketer
with 4-6 years of experience to join our team.
Position Overview
The Performance Marketer will be responsible for end-to-end planning, execution, monitoring, and optimization of performance-driven advertising campaigns across Google Ads and Meta Ads. The role requires strong analytical skills, deep platform knowledge, campaign structuring abilities, and the strategic mindset needed to reduce cost per lead (CPL) and maximize ROI. The candidate should be capable of handling high-budget campaigns, performing extensive research, and driving predictable results.
Key Responsibilities
1. Campaign Strategy & Planning
Develop performance marketing strategies aligned with business goals--lead generation, sales, brand lift, or traffic.
Structure campaigns using industry best practices ( for Google Ads and Meta).
Define campaign objectives, target audiences, funnel stages, and messaging frameworks.
Forecast campaign budgets, expected CPLs, and delivery timelines.
2. Campaign Execution & Management
Google Ads
Set up and optimize:
Search Campaigns
Performance Max
Display Campaigns
YouTube (In-stream, Discovery)
Remarketing & Retargeting
Conduct bid strategy optimizations (manual CPC, Max Conversions, Target CPA/ROAS).
Create ad groups, write high-performing ad copies, and manage keyword match types.
Meta Ads (Facebook & Instagram)
Develop:
Lead Generation Campaigns
Conversion Campaigns
Traffic & Engagement Campaigns
Retargeting Funnels
Lookalike Audience Strategies
Test multiple creative formats (static, reel-style videos, carousels, DPA).
Implement Conversion API (CAPI) for improved event tracking.
Daily & Weekly Management
Monitor budgets and adjust pacing to ensure smooth delivery.
Maintain optimal CPL, ROAS, CPA, reach frequency, and lead quality.
Quickly pause low-performing assets and scale up high-performing ones.
3. Research & Analysis
Market Research
Identify market demand, competitor positioning, and campaign benchmarks.
Perform in-depth study of competitor ad strategies using:
Meta Ad Library
SEMrush / Ahrefs
Google Trends
SimilarWeb
Audience & Keyword Research
Keyword volume, CPC trends, and search intent mapping.
Build personas based on demographics, psychographics, and past performance.
Identify high-value segments and craft tailored messaging.
Creative Research
Benchmark top-performing industry creatives.
Analyze competitor copies, hooks, value propositions, and CTAs.
Translate insights into creative briefs for content and design teams.
4. Optimization Activities
A/B Testing
Test variations of:
Ad headlines
Creatives formats
Landing page layouts
Audience segments
CTAs
Document learning and apply insights to future campaigns.
Funnel Optimization
Improve landing page conversion rate using:
Heatmaps (Hotjar, Microsoft Clarity)
A/B landing page experiments
Scroll-depth & form analysis
Collaborate with the tech team to reduce load time and improve UX.
Budget & Bid Optimization
Allocate budgets across campaigns based on performance trends.
Switch between automated and manual bidding strategies.
Identify scaling opportunities without compromising ROI.
5. Reporting & Analytics
Tools to Use
Google Analytics GA4 - event tracking, user flow, conversions
Google Tag Manager (GTM) - pixel setups, custom events
Meta Pixel + CAPI - enhanced tracking
Looker Studio - automated dashboards
CRM tools (HubSpot, Zoho, Salesforce) - lead quality & attribution
Reporting Responsibilities
Produce daily, weekly, and monthly insights reports.
Highlight performance trends and explain CPL, CPA, CAC changes.
Compare planned vs. actual numbers and recommend next steps.
Present insights to leadership and campaign team.
6. Soft Skills, Mindset & Work Culture Fit
Mindset
Growth & experimentation mindset -- constantly test new ideas.
Data-driven thinker -- decisions backed by performance met...Problem solver -- ability to diagnose poor campaign performance quickly.
Ownership mindset -- treats campaigns as business assets, not tasks.