to manage and optimize paid marketing campaigns for our e-commerce brand. The ideal candidate has experience in scaling D2C (direct-to-consumer) campaigns and is comfortable working with data, budgets, and creatives to drive online sales and customer acquisition.
Key Responsibilities:
Plan, execute, and manage paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other performance channels
Monitor key performance indicators (CTR, CPA, ROAS, Conversion Rate) and implement optimizations to improve results
Run A/B tests on ad creatives, copy, and targeting to improve campaign performance
Collaborate with design, content, and product teams to create high-converting ad creatives and landing pages
Manage campaign budgets and allocate spends effectively to maximize ROI
Analyze performance data and prepare reports using tools like Google Analytics, Meta Business Suite, etc.
Track customer journey, conversion funnels, and cart abandonment metrics
Stay updated with trends in e-commerce marketing, consumer behavior, and digital advertising
Requirements:
1-3 years of hands-on experience in performance marketing, preferably in the e-commerce/D2C space
Solid knowledge of Google Ads, Meta Ads Manager, and campaign optimization techniques
Strong analytical skills and proficiency in tools like Google Analytics, Excel/Sheets, etc.
Familiarity with e-commerce platforms (Shopify, WooCommerce, etc.) is a plus
Ability to manage multiple campaigns and budgets simultaneously
Creative mindset with a strong eye for customer-focused messaging
Preferred:
Experience with remarketing, shopping ads, and affiliate platforms
Knowledge of email marketing and CRM tools
Google Ads or Meta Blueprint certification
Perks & Benefits:
Performance-based incentives
Flexible working hours and hybrid work model
Opportunity to work with a fast-growing e-commerce brand
Learning and career growth support
Employee discounts on products
Job Type: Full-time
Pay: ?15,000.00 - ?20,000.00 per month
Work Location: In person
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