Job Description

Job Title -

Performance Marketer

Company - All Indian IT Services, LLP

Location - Nagpur

Experience - 2-3 years of experience.

About the company -

All Indian IT Services is a leading provider of IT Solutions and Services in India. The company caters to the diverse needs of clients across various industries. We deliver high- quality and innovative solutions which drives business growth.

Job Role -

We are looking for a

results-driven Performance Marketer

with 2-3 years of experience in managing paid digital campaigns. The ideal candidate should have strong hands-on knowledge of

Google Ads and other performance marketing platforms

, with a clear focus on ROI, lead generation, and conversion optimization.

Key Responsibilities -

Plan, execute, and optimize paid campaigns on

Google Ads (Search, Display, YouTube).

Manage and optimize campaigns across

Meta Ads (Facebook & Instagram).

Perform keyword research, ad copy creation, A/B testing, and bid optimization. Monitor campaign performance and improve

CTR, CPL, CPA, and ROAS.

Set up and manage

conversion tracking, Google Tag Manager, and GA4.

Prepare performance reports and share insights with stakeholders. Coordinate with creative and content teams for high-performing ads. Stay updated with platform policies, trends, and best practices.

Required Tools & Technologies -

Google Ads

- Search, Display, Shopping & YouTube Ads.

Meta Ads Manager

- Facebook & Instagram advertising.

Google Analytics 4 (GA4)

- Campaign tracking & performance analysis.

Google Tag Manager (GTM)

- Conversion and event tracking.

Google Search Console

- Website performance insights.

Keyword Research Tools

- SEMrush / Ahrefs / Ubersuggest.

Conversion Tracking Tools

- Pixels, events, and remarketing setup.

Additional / Good-to-Have Tools

Looker Studio (Google Data Studio)

- Performance dashboards & reporting.

Hotjar / Microsoft Clarity

- User behavior & funnel analysis.

A/B Testing Tools

- Google Optimize alternatives, VWO, etc..

CRM Tools

- HubSpot, Zoho, Salesforce (basic integration knowledge).

Other Technical Requirements

Understanding of

KPIs

: CTR, CPC, CPL, CPA, ROAS. Knowledge of

budget pacing and bid strategies.

Experience with

lead generation and conversion-focused funnels.

Required Skills & Qualifications -

2-3 years of experience in

performance marketing / paid ads.

Strong hands-on experience with

Google Ads.

Working knowledge of

Meta Ads Manager.

Experience with

GA4, Google Tag Manager, and conversion tracking.

Understanding of landing page optimization and funnels. Data-driven mindset with strong analytical skills. Ability to manage budgets and deliver measurable results.
Interested candidates can send their resume at- dikshika.aiits@gmail.com

Job Type: Full-time

Pay: From ?15,000.00 per month

Work Location: In person