Job Description

1. Plan and Execute Paid Campaigns

Platforms: Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Amazon, etc. Formats: Search ads, display ads, video ads, shopping ads, remarketing, etc. Email/SMS performance tracking

2. Target the Right Audiences

Use data to define and segment customer groups Set up custom audiences, lookalike audiences, retargeting

3. Optimize Campaigns Daily

Track CTR, CPC, CPA, ROAS A/B test ad creatives, copy, landing pages Adjust budgets and bids based on performance

4. Track Performance Metrics

Set up and monitor KPIs using tools like:

o Google Analytics

o Meta Ads Manager

5. Work with Content, Design & Sales Teams

Align creative with conversion goals Ensure landing pages and CTAs are optimized

Skills Required for Performance Marketing

Technical & Analytical

Google Ads & Facebook Ads Manager (deep knowledge) Google Analytics & GA4 Excel/Google Sheets (pivot tables, formulas) Tag Manager, UTM tracking, conversion pixels Basic understanding of SEO & website behavior

Strategic Thinking

Funnel understanding (TOFU-MOFU-BOFU) ROI-focused decision-making Budget allocation strategy

Creative Collaboration

Writing ad copy that converts Working with designers to test visuals Understanding user behaviour and psychology

Communication

Clear reporting and storytelling with data Cross-functional collaboration Vendor and agency coordination

Bonus/Advanced Tools

Power BI (for dashboarding) Automation tools

Job Title:

Graphic Designer

Employment type:

Full Time

Departments:

Marketing

Job Locations:

Nagpur

Experience (years):

1-3

Qualification:

Graduate