Job Description

Plan, execute, and optimize

performance marketing campaigns

across multiple digital channels, with a focus on

Facebook Ads and Amazon Ads

. Manage campaign budgets, monitor ROI, and deliver results against performance KPIs (ROAS, conversions, CTR, CAC, etc.). Conduct keyword research, audience targeting, and competitor analysis to maximize ad effectiveness. Create and test ad creatives, copy, and targeting strategies to improve engagement and conversions. Track, analyze, and report campaign performance using analytics tools (Meta Ads Manager, Amazon Advertising Console, Google Analytics, etc.). Collaborate with sales, content, and design teams to align ad strategies with business goals. Optimize product listings, sponsored ads, and display campaigns on

Amazon

to increase visibility and sales. Stay updated with the latest trends, best practices, and platform updates in performance marketing. Suggest data-driven improvements for scaling ad campaigns and reducing cost per acquisition. Conduct A/B testing for ads, landing pages, and conversion funnels.

Required Experience & Skills:

Proven experience in

running and managing Facebook Ads (Meta Business Manager) and Amazon Ads (Seller Central/Advertising Console)

. Strong knowledge of campaign optimization, bidding strategies, and audience segmentation. Ability to analyze data and generate actionable insights. Hands-on experience with

remarketing, lookalike audiences, and sponsored product campaigns

. Proficiency in reporting and analytics tools. Good communication and teamwork skills.
Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Work Location: In person