Job Description

We are looking for a data-driven and growth-focused

Performance Marketer

to join our team in Calicut. The ideal candidate will have proven experience in running ROI-focused campaigns, preferably in the EdTech or education sector. You will be responsible for scaling paid media performance, optimizing funnels, and ensuring consistent lead and revenue growth.

Key Responsibilities:

Plan and execute high-performing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and YouTube. Build and manage paid marketing funnels with a focus on lead generation and conversion optimization. Track, analyze, and report campaign metrics using tools like Google Analytics, SEMrush, and platform dashboards. Collaborate closely with creative and content teams to develop compelling ad creatives and landing pages. Continuously A/B test ad copies, creatives, and audience segments for better ROI. Stay updated with platform algorithm changes, bidding strategies, and performance marketing trends -- especially within the EdTech landscape.
Requirements:

Minimum 2 years of hands-on experience in performance marketing, ideally within EdTech or education-driven businesses. Strong command over PPC, SEM, paid social, remarketing, and email automation tools. Analytical mindset with the ability to translate data into actionable strategies. Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and marketing automation platforms. Excellent communication skills with a results-first approach. Bachelor's degree in Marketing, Business, or related field preferred.
Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Application Question(s):

Current Salary?
Work Location: In person