The Performance Marketer plays a vital role in enhancing campaign efficiency, client satisfaction, and overall business growth through data-driven digital marketing strategies. This role emphasizes continuous optimization of campaigns, effective client communication, insightful reporting, and exploration of new opportunities for audience engagement.
Key Responsibilities
Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta, and other digital platforms to achieve defined KPIs.
Monitor and guide the activities of the Social Media Marketing (SMM) team to ensure alignment with broader campaign goals.
Attend client meetings to present campaign performance, collect feedback, and align on upcoming strategies.
Leverage analytic tools such as Google Analytics, Search Console, Microsoft Clarity, and Ad Managers to track campaign performance and user behavior.
Prepare and deliver detailed monthly reports with metrics, insights, and action recommendations for clients.
Manage and grow internal company business pages through regular updates, post boosting, and engagement monitoring.
Continuously explore and test emerging platforms, tools, and advertising trends to expand marketing reach and effectiveness.
Collaborate with cross-functional teams to ensure timely execution of campaigns and delivery of high-quality marketing outputs.
Plan and implement SEO strategies, including keyword research, on-page/off-page optimization, competitor analysis, and regular audits to improve website rankings, traffic, and overall visibility.
Expected Competencies
Solid understanding of performance marketing principles and digital advertising ecosystems.
Hands-on expertise with ad platforms (Google Ads, Meta Business Suite, etc.) and SEO practices.
Strong analytical skills with proficiency in tools such as Google Analytics, Microsoft Clarity, and Search Console.
Ability to translate data into actionable strategies and optimizations.
Excellent client communication, presentation, and reporting skills.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹18,000.00 per month
Work Location: In person
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