Job Description

Job Title: Performance Marketer Employment Type: Onsite Experience Level: 2-3 years Location: Calicut
Roles and Responsibilities:

Plan, launch, and optimize pay-per-click (PPC) campaigns across platforms including Facebook, Instagram, LinkedIn, Google, YouTube, and other digital channels. Build and manage keyword strategies, audience segments, and placement targeting for Search, Display, and Remarketing campaigns. Utilize data-driven insights to monitor campaign performance, run A/B tests, and refine targeting and messaging for maximum ROI. Conduct market research to anticipate trends and customer needs, and lead the planning and execution of product launches and marketing campaigns. Enhance marketing performance through regular A/B testing of audiences and creatives. Develop creative briefs, ad copy, and video ad ideas.

Work closely with designers, content creators, and developers to ensure cohesive and aligned marketing assets.

Stay updated on the latest trends and best practices.
Requirements

Digital marketing experience with at least 2-3 years in paid customer acquisition Experience in developing and implementing marketing strategies. Proficiency in managing online advertising campaigns, including PPC and social media ads. In-depth knowledge of Meta, Google, YouTube, and LinkedIn ad platforms. Strong analytical skills and familiarity with data analysis tools. Ability to regularly provide insights based on current and historical data and trends. Experience working with coaching and ed-tech funnels. A passion for digital marketing, art, and the creator economy. Excellent organizational and project management skills. Excellent written and verbal communication skills.
Job Type: Full-time

Schedule:

Day shift
Work Location: In person