Job Description

Job Information

Date Opened

01/16/2026

Job Type

Full time

Industry

Marketing

Work Experience

1-3 years

Salary

350000

City

Bangalore South

State/Province

Karnataka

Country

India

Zip/Postal Code

560102

Salary: Upto 4.5LPA

Minimum Experience:

3 Years

Work Arrangement:

Work from Office

Company Website:

https://onroadz.com

Willing to communicate with leads and prospects is a big advantage.

Experience on SEO, Google and Facebook Ads is Compulsory.

Knowing design tools such as Photoshop and After Effects is an advantage.

Company:

Onroadz Car Rental

Location:

HSR Layout, Bengaluru

Role Type:

Full-Time

About Onroadz:

Onroadz is a premier self-drive car rental service committed to providing seamless travel experiences. We are looking for a results-driven Digital Marketing Executive to lead our customer acquisition efforts. You will be directly responsible for increasing our fleet bookings through aggressive SEO strategies and high-ROAS paid advertising campaigns on Google and Meta.

Key Responsibilities

------------------------

Search Engine Optimization (SEO) - Primary Focus:

Local & Organic Growth:

Plan and execute comprehensive SEO strategies to rank Onroadz #1 for high-intent keywords (e.g., "self-drive cars in Chennai," "car rental near me") across all operating cities.

On-Page & Technical SEO:

Conduct regular audits of onroadz.com to ensure site speed, mobile responsiveness, and schema markup are optimized for bookings.

Content Strategy:

Create briefs for location-specific landing pages and blogs that drive organic traffic from travelers and local commuters.

Competitor Analysis:

Monitor competitor pricing and keyword strategies to identify gaps and opportunities for market dominance.

Paid Advertising (Google & Meta):

Campaign Management:

End-to-end management of Google Ads (Search, Performance Max) and Meta Ads (Facebook/Instagram) with a strict focus on Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).

Retargeting:

Set up dynamic remarketing campaigns to convert users who dropped off during the booking process.

Creative Collaboration:

Collaborate with the design team to produce high-performing ad creatives (videos of the fleet, customer testimonials, and offer banners).

Analytics & Reporting:

Performance Tracking:

Use Google Analytics (GA4) and Search Console to track traffic, booking conversions, and user behavior flows.

Optimization:

continuously A/B test ad copy, landing pages, and audience targeting to lower the cost per booking.

Reporting:

Provide weekly reports on keyword rankings, ad spend, and revenue generated to the management team.

Requirements

Experience:

3+ years of proven experience in a digital marketing role, preferably within the travel, rental, or e-commerce sectors.

SEO Expertise:

Deep understanding of Local SEO (Google My Business/Maps optimization), link-building strategies, and keyword research tools (Ahrefs, SEMrush, or Ubersuggest).

Ads Proficiency:

Demonstrated success in running profitable Google Ads (Search & Display) and Meta Ads campaigns. You must know how to track conversions and setup pixels correctly.

Analytical Skills:

Strong proficiency in Google Analytics 4 (GA4) and Excel/Google Sheets for data analysis.

Communication:

Excellent written and verbal communication skills to coordinate with internal teams and report to stakeholders. *

Agility:

Ability to work under tight deadlines and adjust strategies based on seasonal demand (e.g., weekends, holidays).