Job Title: Performance Marketer (Google & Meta Ads)
About Zoodle Kid
Zoodle Kid, India's first integrated parenting and early childhood development platform, is looking for a Performance Marketer to join our team.
About the Role
We are looking for a Performance Marketer who has solid experience in lead generation and can independently manage and optimize campaigns on Google and Meta platforms. The role requires ownership, strategic thinking, and consistent performance delivery.
Key Responsibilities :
Plan, create, and optimize Google Ads and Meta Ads campaigns for lead generation
Manage budgets, bidding strategies, audiences, and campaign objectives
Analyze campaign performance and improve CPL, CTR, conversions, and lead quality
Conduct A/B testing on creatives, ads, and audiences
Ensure proper tracking using Pixels, UTM parameters, and analytics tools
Coordinate with design/content team for ad creatives and landing pages
Prepare weekly performance reports with insights and next steps
Identify new opportunities to scale campaigns and improve ROI
Requirements :
Minimum 2 years of hands-on experience in performance marketing
Strong command over Google Ads Manager & Meta Business Suite
Proven experience in lead generation campaigns
Good understanding of CPL, CPC, CTR, conversions, and funnel metrics
Ability to analyze data and act quickly
Strong communication and coordination skills
Job Type: Full-time
Pay: From ?40,000.00 per month
Work Location: In person
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