to plan, execute, and optimize paid marketing campaigns across digital channels. The ideal candidate has strong analytical skills, a test-and-learn mindset, and hands-on experience driving measurable growth through paid media.
Key Responsibilities
Plan, launch, and manage paid campaigns across platforms such as
Google Ads, Meta (Facebook & Instagram), LinkedIn, and other performance channels
Optimize campaigns for
ROAS, CPA, CTR, and conversion rates
Conduct
A/B testing
on ad creatives, copy, landing pages, and audiences
Track, analyze, and report performance using tools like
Google Analytics, Meta Ads Manager, and dashboards
Manage budgets efficiently to maximize ROI
Collaborate with
creative, content, and product teams
to improve funnel performance
Identify growth opportunities through audience research and competitor analysis
Ensure proper