About the Role
We are looking for a skilled and experienced Performance Marketeer to join our growing team. The incumbent will be responsible for strategizing, executing, and optimizing digital marketing campaigns across multiple paid channels with a strong focus on driving measurable results. The role demands proficiency in performance marketing platforms, marketing automation, and analytics tools to ensure effective ROI and business growth.
Work mode - Hybrid (3 Days work from Office and 3 days work from Home)
Key Responsibilities
? Strategize, plan, and execute performance marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
? Manage Email Marketing and WhatsApp Marketing campaigns to enhance customer engagement and retention.
? Monitor and analyze campaign performance, ensuring alignment with business KPIs such as CTR, CPC, CPL, and ROAS.
? Conduct regular A/B testing of creatives, ad copies, and landing pages to maximize conversion rates.
? Utilize GA4, Microsoft Clarity, and other analytics tools to track, measure, and report performance.
? Collaborate with creative, content, and strategy teams to deliver cohesive campaign outcomes.
? Stay abreast of digital marketing trends, tools, and best practices to optimize strategy and execution.
Skills & Qualifications
? Strong expertise in managing paid media campaigns across Meta, Google, and LinkedIn platforms.
? Hands-on experience with Email and WhatsApp marketing tools.
? Proficiency in campaign tracking and analytics tools such as GA4 and Microsoft Clarity.
? Strong analytical and problem-solving skills with a data-driven approach.
? Ability to handle multiple campaigns simultaneously with attention to detail.
? Excellent communication and reporting skills.
Ideal Candidate Profile
? Experience: 2-3 years of proven experience in performance marketing.
? Demonstrated ability to drive measurable outcomes through digital campaigns.
? Comfortable working in a hybrid environment with mandatory office presence (3 days/week) in Gurgaon.
? Highly motivated, detail-oriented, and result-driven professional.
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