We are a fast-growing celebrity endorsement and influencer-driven advertising company, managing ?10 Cr+ ad campaigns across sectors. We work closely with top-tier celebrities and brands to craft high-impact campaigns that drive visibility, trust, and conversions. We're now looking for a sharp, analytical, and creative
Performance Marketer
to scale our media buying and conversion funnels with a strong focus on measurable ROI.
Plan, execute, and optimize large-scale paid ad campaigns (?10 Cr+) across Meta (Facebook/Instagram), Google Ads, YouTube, and programmatic channels.
Leverage celebrity-led creatives to maximize campaign performance, while A/B testing copy, creatives, and audience segments.
Set clear KPIs across platforms (CPA, ROAS, CTR, CPM) and drive continuous performance improvements.
Conversion Rate Optimization (CRO):
Collaborate with the design and tech teams to optimize landing pages, funnels, and product pages for better conversion.
Use tools like Google Optimize, Hotjar, Crazy Egg, and GA4 to analyze user behavior and identify friction points.
Run systematic A/B and multivariate tests to improve conversion metrics.
Analytics & Reporting:
Own full-funnel analytics: from impression to revenue.
Report campaign performance with actionable insights on a weekly and monthly basis.
Use platforms such as Google Analytics, Meta Business Manager, and custom dashboards to track and analyze data.
Strategic Thinking:
Align campaign objectives with brand positioning, product-market fit, and celebrity/influencer voice.
Work closely with creative and talent teams to align ad creatives with performance data and insights.
Explore new growth channels, tools, and emerging platforms.
Requirements:
4-6 years of hands-on performance marketing experience with proven results (preferably in high-budget environments).
Experience managing ?1 Cr+ monthly paid media budgets.
Strong understanding of celebrity/influencer-led marketing funnels.
Deep knowledge of Meta Ads, Google Ads, YouTube, and display networks.
Proficiency in CRO tools and best practices.
Analytical mindset with strong data interpretation skills.
Experience using Google Analytics 4 (GA4), Tag Manager, Looker Studio, and Excel/Google Sheets.
Excellent communication and cross-functional collaboration skills.
Nice to Have:
Prior experience working with celebrity brands, D2C brands, or influencer-led campaigns.
Exposure to affiliate and referral marketing ecosystems.
Working knowledge of marketing automation tools (e.g., Klaviyo, HubSpot, or similar).
What We Offer:
Opportunity to scale national-level campaigns with celebrity talent
Job Type: Full-time
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
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