Job Description

Performance Marketing Specialist (Google Ads Expert)

Salary - 45k to 50k (per month)

Job Location - Punjabi Bagh, West Delhi

Role Overview:

We are seeking a data-driven, highly analytical, and results-oriented Performance Marketing Specialist who lives and breathes Google Ads. The ideal candidate will have proven expertise in scaling campaigns, optimizing ad spend, and driving measurable ROI across multiple channels, with a strong focus on Google Search, Display, and YouTube.

Key Responsibilities:

Plan, execute, and manage end-to-end Google Ads campaigns (Search, Display, YouTube). Continuously optimize campaigns to maximize ROI, CTR, and conversion rates. Conduct in-depth keyword research, audience targeting, and competitor analysis. Monitor performance metrics, prepare reports, and provide actionable insights. Implement A/B testing for ads, creatives, and landing pages to drive conversions. Collaborate with design and content teams to align ad creatives with campaign goals. Stay updated with industry trends, algorithm updates, and best practices in digital advertising.

Requirements:

Proven experience (3-5 years) in performance marketing with a strong focus on Google Ads. Demonstrated success in managing high-budget, ROI-driven campaigns. Strong analytical skills with expertise in Google Analytics, Tag Manager, and tracking tools. Hands-on experience with conversion tracking, remarketing, and audience segmentation. Knowledge of other performance marketing platforms (Meta Ads, LinkedIn, etc.) is a plus.
Job Type: Full-time

Pay: ?45,000.00 - ?50,000.00 per month

Experience:

Google Ads: 4 years (Required) Lead generation: 4 years (Required)
Work Location: In person