Job Description

Job Summary

We are looking for a Full Stack Performance Marketer who will be responsible for designing, executing, and optimizing end-to-end digital marketing campaigns across all channels. The candidate will handle the complete growth marketing funnel - from awareness to acquisition, conversion, retention, and remarketing. This role requires hands-on expertise in performance marketing, analytics, automation, and experimentation to drive measurable growth.

Key Responsibilities

Campaign Strategy & Execution

Plan and run paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and emerging platforms. Build, monitor, and optimize search, display, video, app install, and remarketing campaigns. Manage both B2C and B2B campaigns depending on brand/business goals.

Funnel Optimization

Own the customer acquisition funnel: Awareness ? Consideration ? Conversion ? Retention. Run experiments on ad creatives, landing pages, lead forms, and checkout flows to improve conversions. Set up and optimize lead nurturing workflows (email/SMS/WhatsApp).

Analytics & Data-driven Marketing

Track and optimize CAC, LTV, ROAS, CTR, CPA, Churn Rate. Use Google Analytics, GA4, Tag Manager, Data Studio, CRM dashboards to monitor campaign success. Create dashboards and reports for leadership with actionable insights.

Growth & Automation

Implement marketing automation tools (HubSpot, Zoho, Mailchimp, or similar). Run drip campaigns, remarketing workflows, and trigger-based customer journeys. Manage lead scoring, segmentation, and retargeting to maximize ROI.

Cross-functional Collaboration

Work with design and content teams for high-performing creatives and copies. Collaborate with product/sales teams to align campaigns with business goals. Suggest and drive A/B testing for new product features, offers, and bundles.

Key Skills & Competencies

Proven hands-on experience in Google Ads, Meta Ads, YouTube, LinkedIn Ads, SEO basics. Strong command over conversion tracking, pixel setup, attribution models. Proficiency in Google Analytics 4, Tag Manager, Data Studio, CRM & Marketing Automation tools. Ability to run multi-channel campaigns and optimize budgets for performance. Excellent analytical skills with strong knowledge of Excel/Sheets for campaign tracking. Creative mindset with ability to experiment and innovate. Strong knowledge of growth hacking techniques and performance-driven strategies.

KPIs for Success

Customer Acquisition Cost (CAC) vs. target Return on Ad Spend (ROAS) improvement Lead to Conversion % and Sales-qualified leads growth Retention & Repeat Purchase % Funnel conversion improvement (CTR ? CVR ? Sales)
Job Type: Full-time

Pay: ₹25,000.00 - ₹68,067.59 per month

Experience:

Facebook Advertising: 3 years (Required) Google Ad Manager: 4 years (Required) PPC Campaign Management: 3 years (Required)
Work Location: In person