Job Description

Role Overview:

We are looking for a

Performance Marketing Executive

who is curious, proactive, and serious about building hands-on expertise in Meta and Google Ads. This role is ideal for someone who enjoys experimenting, tracking data, learning from results, and staying updated with

platform changes, algorithm updates, and new ad formats

.

You will work closely with senior marketers, designers, and founders to execute, optimize, and scale performance campaigns for D2C brands, service businesses, and internal growth initiatives.

Who Should Not Apply:

Candidates looking only for reporting or coordination roles People uncomfortable with numbers, data, or performance pressure Those unwilling to keep up with frequent Meta and Google updates Marketers who rely only on "best practices" without testing

Core Responsibilities:

Execute and manage

Meta (Facebook & Instagram) and Google Ads

campaigns Assist in planning and launching campaigns across: Lead generation E-commerce sales Brand and performance funnels Monitor daily performance metrics and optimize: Budgets Creatives Audiences Placements Stay updated with

Meta and Google Ads platform changes

Coordinate with design and content teams for ad creatives Analyze campaign data and identify optimization opportunities Assist in building and maintaining performance reports and dashboards Support A/B testing of creatives, audiences, and landing pages

Required Skills (Must-Have):

1-3 years of hands-on experience or strong practical exposure to

performance marketing

Basic to intermediate knowledge of

Meta Ads Manager

and

Google Ads

Understanding of core performance metrics: CTR CPC CPA ROAS Conversion rate Ability to read data and derive actionable insights Comfortable working in a

fast-paced, performance-driven environment

Strong learning mindset and attention to detail

Required Skills (Good-to-have):

Experience with

e-commerce or lead generation campaigns

Familiarity with: GA4 Google Tag Manager Meta Pixel / CAPI (basic understanding) Understanding of funnel-based marketing (TOF, MOF, BOF) Exposure to CRO or landing page optimization Experience working with D2C, service, or startup brands

What We Care About More Than Degrees:

Your willingness to

learn, test, and adapt

Your curiosity about why a campaign worked or failed Your ability to spot patterns in data Your discipline in execution and optimization Your growth mindset and ownership of results

Application Instructions (Important):

Please share:

A short summary of your

hands-on experience with Meta and Google Ads

Types of campaigns you have worked on (lead gen, e-commerce, brand, etc.) Tools you are familiar with (Ads Manager, GA4, GTM, etc.) Your current availability and expected compensation

Shortlisted candidates will go through:

Level-1 screening Practical assessment or case-based discussion Final interview
Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Education:

Diploma (Preferred)
Experience:

Performance marketing: 2 years (Preferred) PPC Campaign Management: 2 years (Preferred) Google Ads: 2 years (Preferred) Meta (Facebook & Instagram): 2 years (Preferred)
Work Location: In person