Job Description

Job Title:

Performance Marketer

Experience Required:

2 Years

Location:

Delhi

Employment Type:

Full-time

About the Role

We are seeking a data-driven

Performance Marketer

with a minimum of

2 years of hands-on experience

in managing and optimizing paid campaigns across multiple digital platforms. In this role, you will be responsible for driving

user acquisition

,

lead generation

, and

revenue growth

through targeted, performance-focused strategies.

Key Responsibilities

Plan, execute, and optimize paid campaigns across

Google Ads

,

Meta (Facebook & Instagram)

,

LinkedIn

, and

YouTube

. Monitor campaign performance daily and generate actionable insights to ensure maximum

ROI

. Conduct

A/B tests

on creatives, audience segments, and landing pages to improve performance. Manage and allocate advertising budgets efficiently across channels to optimize

CPL

and

CPA

. Collaborate with the

content

and

design

teams to develop compelling ad creatives. Track and report on key KPIs, including

CTR

,

CPC

,

CPA

,

ROAS

, and

conversion rates

. Implement effective

retargeting strategies

to re-engage users and drive conversions. Stay up to date with digital advertising trends, platform algorithm changes, and best practices.

Key Requirements

Minimum

2 years

of experience in

performance marketing

, preferably in

B2C/B2B

digital environments. Proven track record in

lead generation

and

customer acquisition

through paid channels. Hands-on expertise with

Google Ads

,

Facebook Business Manager

, and

Google Analytics

. Familiarity with tools such as

Google Tag Manager

,

SEMrush

, or

Screaming Frog

. Strong analytical skills with proficiency in

Excel

or

Google Sheets

for campaign analysis. Basic understanding of

conversion funnels

and

landing page optimization

. Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
Job Type: Full-time

Work Location: In person