Job Description

About PERCH : https://www.linkedin.com/company/perch-clothing/

Job Summary

: We're looking to hire an experienced

Performance Marketer

with a passion for Menswear and a proven track record in driving growth, brand awareness, and customer acquisition for D2C Brands. The ideal candidate will have

5+ years

of

experience

in Performance Marketing (

Meta Ads

,

Google Ads

, and

Marketplace Ads

) within the

e-Commerce

space, with a data-driven mindset to help grow PERCH.

Key Responsibilities:

Campaign Management

: Plan, execute, and optimize paid marketing campaigns across platforms including Google Ads, Meta (Facebook/Instagram) Ads, and marketplace ads (on Myntra, Tata Cliq, Nykaa, Ajio, Amazon, etc.).

Performance Analysis

: Analyze and interpret campaign performance data to identify trends, insights, and areas for improvement. Provide actionable recommendations based on data to continuously optimize campaigns.

Reporting

: Create and present regular reports on campaign performance, ROI, and key metrics to stakeholders, ensuring transparency and delivering strategic recommendations for optimization.

Budget Management

: Effectively manage and allocate the marketing budget to maximize ROI and exceed performance targets, with a focus on efficiency and cost-effective strategies. Trend Identification: Monitor social media trends and apply them to enhance campaign relevance, engagement, and performance.

Influencer Collaboration

: Collaborate with influencers to create engaging content, including reels and other formats that drive higher Return on Ad Spend (ROAS).

Brand Initiatives

: Contribute to broader social media and brand management initiatives, ensuring consistent messaging and engagement across all platforms.

Requirements:

Experience

: Proven experience managing a digital marketing budget of ?10 Cr. Per Annum across platforms like Meta, Google, and other e-Commerce marketplaces (Myntra, Tata Cliq, etc.).

Analytical Skills

: Strong ability to analyze and interpret complex data to make informed, data-driven decisions. Experience with A/B testing, conversion rate optimization, and attribution modeling.

Digital Marketing Expertise

: Proficiency in digital marketing platforms (Google Ads, Meta Ads, LinkedIn Ads) and analytics tools (Google Analytics, Excel, etc.).

Creative Tools

: Familiarity with design tools such as Canva or Photoshop for basic editing and creative input.

Communication Skills

: Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively across teams.

Multi-Tasking

: Ability to handle multiple projects simultaneously and prioritize tasks efficiently to meet deadlines and business objectives.
If you're ready to take your career to new heights and be part of a company that values creativity, strategy, and results, we would love to have you join our rocketship team!

Job Types: Full-time, Permanent

Pay: ?50,000.00 - ?80,000.00 per month

Benefits:

Leave encashment Paid sick time Paid time off
Application Question(s):

How many years of work experience do you have with Google Ads? How many years of work experience do you have with Meta Ads? How much marketing budgets have you handled per month? How many years of work experience do you have with Social Media Advertising? Do you manage Ads Campaigns single handedly? Do you worked on SEO? Do you managed Social Media as well? How many years of work experience do you have with Performance Marketing? We must fill this position urgently. Can you start immediately? Work location in Udyog Nagar, Nangloi, are you comfortable Commuting or Working On-Site Full-Time? What's your last drawn monthly salary? What's your minimum expected monthly salary?
Work Location: In person