We are looking for a data-driven and results-oriented
Performance Marketer
to join our marketing team. In this role, you will be responsible for strategizing, executing, and optimizing performance marketing campaigns across multiple digital channels to drive user acquisition, engagement, and revenue growth.
Key Responsibilities:
Plan, launch, and optimize paid campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic networks.
Manage performance marketing budgets, ensuring efficient cost-per-acquisition (CPA) and return on ad spend (ROAS).
Analyze performance data and generate reports to track key KPIs, identifying trends and actionable insights.
Collaborate with design, content, and product teams to develop high-performing ad creatives and landing pages.
Run A/B tests on ad creatives, copy, targeting, and landing pages to maximize conversions.
Stay updated on digital marketing trends, platform updates, and competitor strategies.
Recommend and implement strategies for scaling campaigns profitably.
Leverage tools such as Google Analytics, Meta Ads Manager, Google Tag Manager, and attribution platforms to assess full-funnel performance.
Requirements:
3 to 5 years of experience in performance or digital marketing (or relevant field).
Proven success in managing and scaling paid marketing campaigns.
Strong analytical skills and proficiency with tools like Google Analytics, Looker Studio, Excel, etc.
Hands-on experience with ad platforms (Google Ads, Meta, LinkedIn Ads, TikTok Ads, etc.).
Understanding of conversion rate optimization (CRO) principles.
Excellent communication and collaboration skills.
Bachelor's degree in Marketing, Business, or a related field (preferred but not required).
Job Type: Full-time
Benefits:
Health insurance
Provident Fund
Work Location: In person
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