Job Description

Job Title:

Performance Marketer (Google Ads / Meta Ads)

Location:

On-Site: South Extension, New Delhi

Job Type:

Full-Time

Salary:

?35,000 - ?50,000 per month

About the Role:

We are looking for a results-driven

Performance Marketer

with 2-3 years of experience in managing paid advertising campaigns on

Google Ads

,

Google Shopping

, and

Meta Ads (Facebook & Instagram)

. The ideal candidate is analytical, creative, and performance-oriented--capable of building high-impact digital campaigns that deliver measurable ROI.

You will work closely with cross-functional teams including creative, content, and eCommerce to drive conversions and business growth.

Key Responsibilities:

Campaign Management:

Plan, launch, and optimize performance marketing campaigns across Google Ads, Shopping, Facebook, and Instagram.

Performance Analytics:

Monitor campaign performance using Google Analytics, Meta Ads Manager, and other tracking tools. Analyze data to drive insights and continuous improvements.

A/B Testing:

Conduct tests on ad creatives, copy, landing pages, and bidding strategies to maximize performance.

Keyword & Audience Targeting:

Perform keyword research and audience segmentation to improve campaign reach and relevance.

Creative Collaboration:

Work with designers and content teams to develop engaging ad creatives and landing pages that convert.

Budget Management:

Efficiently manage ad spend across platforms, ensuring campaigns stay within budget and deliver strong ROI.

Industry Awareness:

Stay up-to-date with platform updates, digital marketing trends, and industry best practices to maintain a competitive edge.

Requirements:

Bachelor's degree in Marketing, Business, or a related field. 2-3 years of hands-on experience managing

Google Ads

,

Google Shopping

, and

Meta Ads

campaigns. Proficiency in

Google Analytics

,

Meta Ads Manager

, and other marketing analytics tools. Strong understanding of paid media KPIs (CTR, CPA, ROAS, etc.) and optimization strategies. Familiarity with eCommerce platforms such as Shopify, WordPress, or Next.js is a plus. Strong communication, organizational, and collaboration skills. Self-motivated, data-driven, and able to manage multiple projects simultaneously.
Job Type: Full-time

Pay: ?35,000.00 - ?50,000.00 per month

Schedule:

Day shift
Ability to commute/relocate:

New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Experience:

Performance marketing: 1 year (Required) total work: 2 years (Required)
Work Location: In person