Job Description

Performance Marketer - B2B SaaS, Google/Linkedin) About Kazam.in Kazam is on a mission to power the future of mobility by building software and energy infrastructure that makes EV adoption seamless, scalable, and sustainable. Our software platforms - from Charging Management Systems to Energy Optimization - are used by EV fleets, depots, charger hosts, and OEMs across SizeMid-SizedWorking Days5 days/weekRole & ResponsibilitiesWe're looking for someone who is obsessed with performance, deeply analytical, and readyto hustle. This role involves running paid campaigns and tracking performance across the entire marketing funnel. The right fit will bring together media strategy, analytics, email automation, and sales alignment to unlock growth loops across Kazam's software stack.Roles and Responsibilities:Campaign Strategy & Execution-- Plan, launch, and optimize full-funnel paid campaigns (Google Search, LinkedIn, Meta)- Build channel-specific messaging and creative briefs with the brand team- Own and optimize Kazam's presence across third-party platforms (e.g., marketplaces, product listing sites, aggregator portals) to drive qualified inbound interest.Funnel Analytics & Sales Tracking-- Set up UTM structures, event-based conversion goals, and attribution models- Monitor lead flow quality across CRM and work with sales to ensure funnel hygiene- Design and deploy automated email sequences for nurture and reactivationGrowth Experiments :- Launch rapid tests on new channels, tools, and landing pages- Experiment with AI tools, chat integrations, and automated workflows for scale.Tools you should know-- Ads: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager - Analytics: GA4, Google Tag Manager, GSC, Hotjar -CRM/Email: HubSpot, MailChimpIdeal Candidate- 3-4 years of experience in digital/performance marketing, ideally in B2B SaaS or growth-stage startups- Experience working with sales/BD teams to optimize lead quality- Ability to think in funnels, test relentlessly, and track every click and conversations- Love for automating tasks, uncovering insights from dashboards, and working with new tools.What's In It For You:- A high-growth, impact-first environment in India's most promising climate-tech startup- Autonomy to shape the growth strategy across paid, email, and sales funnels- Work with an ambitious team solving problems at the intersection of energy and mobility. (ref:updazz.com)