Job Description

Cybex Exim Solutions, a global leader in trade intelligence and data analytics, is looking for a hands-on B2B Performance Marketer who can independently manage, optimize, and scale paid social campaigns. This role requires core, end-to-end experience in Meta (Facebook/Instagram) and LinkedIn Ads with a proven performance track record.

Only candidates with direct, hands-on campaign ownership experience should apply. Experience limited to assisting teams or secondary tasks will not be considered.

Key Responsibilities

Paid Ads Management

Independently plan, execute, optimize, and scale Meta (Facebook/Instagram) and LinkedIn Ads campaigns

Experience with Google Ads & AdSense will be an added advantage

Full-Funnel Strategy Ownership

Design and manage the complete marketing funnel:Awareness ? Engagement ? Retargeting ? Nurturing ? Lead Conversion

Tracking Setup & Measurement

Implement and manage Meta Pixel, LinkedIn Insight Tag, GA4, and Google Tag Manager

Ensure accurate event tracking and data integrity

Audience Segmentation

Build and refine B2B custom audiences, lookalike audiences, and remarketing segments

Deliver highly relevant and conversion-focused ad experiences

Analytics & Optimization

Track and optimize key performance metrics: CTR, CPC, CPL, CAC, ROAS

Run A/B tests and optimize campaigns daily within defined budgets

Email & WhatsApp Marketing

Execute targeted campaigns for lead nurturing, retargeting, and conversion rate optimization

Creative Collaboration

Work closely with design and content teams to develop high-converting creatives and landing pages

Skills & Experience Required

2-5 years of pure B2B performance marketing experience (not general digital marketing)

Proven experience running Meta & LinkedIn Ads independently (strategy, execution, optimization, reporting)

Ability to present past campaign KPIs during screening (CPL, ROAS, CAC, CTR)

Strong expertise in GA4, Google Tag Manager, tracking setups, and PPC strategy

Deep understanding of audience segmentation, retargeting, and funnel optimization

Strong analytical mindset with a ROI-driven approach

Bachelor's degree required

Google / Meta certifications are a plus

Job Type: Full-time

Pay: ₹13,939.08 - ₹35,000.00 per month

Work Location: In person