Job Summary (List Format):
- Plan, execute, and optimize digital advertising campaigns across platforms such as Google and Meta
- Work in an agency environment, leveraging prior agency-based experience
- Monitor and track campaign performance, ensuring delivery of measurable results
- Conduct thorough market and audience research to inform campaign strategies
- Collaborate closely with the creative team to enhance ad performance
- Manage and optimize paid advertising budgets for maximum return
- Utilize digital marketing analytics tools (e.g., Google Analytics, Meta Ads Manager)
- Maintain a data-driven, results-oriented approach to all campaign activities
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