Job Description

Job Summary

We are seeking a highly skilled

Performance Marketer

who specializes in

Google Ads, Meta (Facebook/Instagram) Ads, and Lead Generation campaigns

. The ideal candidate will be responsible for planning, executing, optimizing, and reporting performance-driven campaigns to ensure maximum ROI and quality lead flow for both

in-house and client-based projects

.

Key ResponsibilitiesGoogle Ads Management

Create, manage, and optimize Search, Display, YouTube, and Performance Max campaigns. Conduct keyword research, competitor analysis, and audience targeting. Improve Quality Score, CTR, CPA, and overall campaign performance.

Meta (Facebook & Instagram) Ads

Plan and execute lead-gen and conversion-driven campaigns. Set up custom audiences, lookalike audiences, and retargeting funnels. A/B test creatives, audiences, and placements for better performance.

Lead Generation & Funnel Optimization

Develop and manage lead-generation strategies across multiple platforms. Optimize landing pages (with design team) to improve conversion rates. Ensure lead quality through continuous monitoring and filtering.

Analytics & Reporting

Track campaign performance using Google Analytics, Meta Analytics, and internal dashboards. Prepare weekly and monthly performance reports with insights and recommendations. Monitor and manage advertising budget efficiently.

Creative Coordination

Work with the design/content team for ad copies, creatives, and videos. Suggest creative improvements based on data insights.

Client Coordination (If applicable)

Communicate campaign progress, results, and strategy suggestions with clients. Collect requirements and align goals with performance metrics.

Required Skills & Qualifications

Proven experience running

Google Ads & Meta Ads

, especially Lead Generation. Strong understanding of

CPC, CPA, CPL, ROAS, and funnel metrics

. Hands-on experience with

Google Analytics, Tag Manager, Pixel Setup, UTM tracking

. Ability to analyze data and turn insights into actions. Strong copywriting & ad creative understanding (preferred).

Key Attributes

Result-driven and ROI-focused Strong analytical and problem-solving skills Good communication and reporting abilities Ability to multitask and manage multiple projects
Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Work Location: In person