Job Description

About the Role

Inkling Marketing is looking for a highly skilled

Full-Stack Performance Marketer

who can manage, optimize, and scale campaigns across

ALL major advertising platforms

. If you're someone who lives in dashboards, loves A/B testing, and knows how to turn budgets into results we want you.

Key ResponsibilitiesCampaign Management Across Platforms:

Google Ads (Search, Display, YouTube, Performance Max) Meta Ads (Facebook + Instagram) LinkedIn Ads Twitter/X Ads Snapchat & Pinterest Ads (if required) Amazon Ads / Flipkart Ads (optional) Programmatic & OTT Platforms (if needed)

Performance & Strategy:

Plan and execute full-funnel paid marketing strategies Daily monitoring and optimization for CPL, CPA, ROAS Create audience segments & lookalike audiences Build remarketing and retargeting funnels Conduct A/B tests for creatives, copies, audiences & landing pages Collaborate with design team for ad creatives Improve landing page performance (heatmaps, CTAs, flow)

Tracking & Reporting:

Pixel setup (Meta, LinkedIn, TikTok, etc.) Google Tag Manager, GA4, UTM tracking Weekly and monthly performance reporting Competitor analysis & trend monitoring

Requirements

1-4 years of hands-on performance marketing experience Strong command over multiple ad platforms Excellent analytical & problem-solving skills Ability to manage budgets, scale campaigns & maintain lead quality Good communication skills and teamwork

Good to Have (Bonus Skills)

Experience in Real Estate, Education, E-commerce, or D2C Knowledge of SEO & Content Strategy Automation tools (Zapier, CRM integrations, lead routing) Basic design skills for ad creatives AI-based tools for optimization & copy
Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

Work from home
Work Location: In person