Job Description

We are looking for a

results-driven Performance Marketer / Ads Specialist

who can plan, execute, and optimize paid advertising campaigns across digital platforms. The ideal candidate should have hands-on experience in running ads, generating leads, and improving ROI through data-driven decisions.

Key Responsibilities :

Plan, create, and manage paid ad campaigns on Meta (Facebook & Instagram) and Google Ads Optimize campaigns for leads, conversions, and sales Perform audience targeting, retargeting, and A/B testing Monitor daily ad performance, budgets, and KPIs Create ad copies and coordinate with designers for creatives Track performance using analytics tools and prepare reports Improve cost per lead, click-through rate, and conversion rate Stay updated with ad platform trends and policy changes
Required Skills & Qualifications :

Proven experience in Meta Ads and Google Ads Strong understanding of performance marketing and funnels Experience with lead generation and conversion campaigns Ability to analyze data and optimize campaigns Basic knowledge of landing pages and tracking pixels Familiarity with analytics tools like Meta Ads Manager and Google Analytics Good communication and reporting skills
Preferred :

Experience with e-commerce or service-based businesses Knowledge of remarketing strategies Basic copywriting understanding Experience managing ad budgets
Experience Required :

Minimum 1-3 years of hands-on experience in performance marketing
Job Type: Part-time

Pay: ₹25,000.00 per month

Application Question(s):

Which ad platforms have you worked on? Have you independently created and managed live ad campaigns? How many years of hands-on experience in performance marketing do you have?
Work Location: Remote