Job Description

Job Title:

Performance Marketer (Ads + Creative Specialist)

Location:

Adampur, Punjab

About Us:

NurturingCubs is a leading digital marketing agency that specializes in providing innovative and effective marketing solutions. We offer comprehensive services in web design, social media marketing, SEO, PPC advertising, content creation, branding, and e-commerce. We work closely with clients to understand their needs and create tailored strategies to help them thrive in the digital landscape. Our team values creativity, strategic thinking, and long-term relationships with clients.

:

We are looking for a

Performance Marketer

who can

plan, execute, and optimize paid ad campaigns

while also

creating high-quality graphics and short-form videos

for ads and social media.

This is a

hands-on, on-site role

at our Adampur office, ideal for someone who enjoys both

numbers and creativity

, and wants to grow with a fast-scaling agency.

Key Responsibilities:

Performance Marketing (Core Role)

Plan, launch, and optimize paid advertising campaigns on platforms such as Google Ads, YouTube, Meta, LinkedIn, and others. Manage lead generation, traffic, and conversion-focused campaigns. Monitor performance metrics such as CPL, ROAS, CTR, CPC, and conversions. Conduct A/B testing on creatives, audiences, and landing pages. Prepare performance reports and insights for internal and customer review.

Creative Execution (Graphics & Video)

Design ad creatives using tools like

Canva, Photoshop, or Illustrator

. Edit videos using tools like

Premiere Pro, CapCut, After Effects, or similar

. Collaborate with the content and strategy team to align creatives with campaign goals.

Strategy & Optimization

Understand client goals and translate them into ad strategies. Research audiences, competitors, and creative trends. Suggest improvements for landing pages and funnels to improve conversions. Stay updated with the latest ad platform trends and algorithm changes.

Qualifications & Skills:

Bachelor's degree or Diploma in Marketing, Digital Marketing, or related field. 1-4 years of proven experience in a digital marketing agency. Experience managing PPC campaigns on Google Ads, Meta, YouTube, LinkedIn, and other platforms. Working knowledge of graphic design and video editing. Good communication, teamwork, and organizational skills. Strong analytical mindset and attention to detail. Prior experience working with international clients is preferred.

Why Join Us?

Impactful Work:

Lead significant projects for clients across industries and geographies.

Collaborative Environment:

Be part of a team that values creativity, transparency, and continuous learning.

Growth Opportunities:

Work with a dynamic, passionate team and further develop your digital marketing skills.
Job Type: Full-time

Pay: ?20,000.00 - ?35,000.00 per month

Benefits:

Paid sick time Paid time off
Application Question(s):

How would you rate your experience in managing Google Ads campaigns?
(0 = No experience, 10 = Highly proficient with extensive experience in managing Google Ads campaigns, including Search, Display, and Shopping Ads)
Please share your experience in managing PPC campaigns on Google Ads, and provide any results or metrics if possible.

How would you rate your expertise in managing PPC campaigns on Meta (Facebook & Instagram)?
(0 = No experience, 10 = Highly proficient with extensive experience in creating, managing, and optimizing campaigns on Facebook & Instagram)
Please describe your experience with Meta Ads, including campaign setup, audience targeting, and optimization.

How would you rate your ability to create and optimize YouTube Ads campaigns (including skippable ads, bumper ads, and YouTube display ads)?
(0 = No experience, 10 = Highly proficient with extensive experience in YouTube Ads campaign management)
Please provide details of any YouTube Ads campaigns you've worked on and their outcomes.

How would you rate your proficiency in managing PPC campaigns on LinkedIn?
(0 = No experience, 10 = Highly proficient with extensive experience in LinkedIn Ads, including Sponsored Content and InMail campaigns)
Please share your experience with LinkedIn Ads and any specific goals you've achieved using the platform.

Have you worked on managing end-to-end digital marketing projects for foreign clients? What is the highest monthly budget you've handled across platforms like Google, Meta, LinkedIn, or YouTube? What is your expected monthly CTC? Are you comfortable working full-time on-site at our Adampur office? Which tools do you use for graphic design and video editing?
Work Location: In person