Job Description

We are seeking a performance marketer who will be responsible for planning, executive and optimizing data driven paid campaigns across multiple digital platforms. The ideal candidate is highly analytical, ROI focused and has hand-on experience managing budgets, scaling campaign, and driving measurable results.

Key Responsibilities:

Plan, execute, and optimize paid campaigns across channels such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, YouTube, and other relevant platforms. Manage end-to-end campaign setup, including audience targeting, ad creatives, bidding strategies, and conversion tracking. Monitor performance metrics (CPC, CPA, ROAS, CTR, Conversion Rate, etc.) and make data-driven decisions to maximize ROI. Conduct A/B testing on ad creatives, landing pages, and funnels to continuously improve performance. Collaborate with design and content teams to develop high-performing ad creatives and landing pages. Stay updated with industry trends, new ad formats, and platform algorithm changes. Provide weekly/monthly performance reports with actionable insights and recommendations. Manage budgets effectively, ensuring campaigns deliver within allocated spends while meeting KPIs. Optimize marketing funnels to improve lead quality, reduce acquisition costs, and maximize customer lifetime value (CLV).

Key Requirements:

Bachelor's degree in Marketing, Business, or related field (MBA preferred). 5-15 years of proven experience in performance marketing or digital advertising. Strong knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other performance channels. Hands-on experience with analytics and tracking tools (Google Analytics, Google Tag Manager, Pixel implementation, etc.). Proficiency in data-driven decision-making and performance analysis. Strong understanding of funnel optimization, attribution models, and customer acquisition. Experience in scaling ad budgets while maintaining profitability. Excellent communication and project management skills.
Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person