Job Description

Develop, implement, and manage

performance marketing campaigns

across platforms (e.g., Google Ads, Meta/Facebook, Instagram, LinkedIn, TikTok, YouTube, Programmatic). Own and optimize full-funnel paid media strategy, including A/B testing, audience segmentation, and bid management. Track, measure, and report on campaign performance using tools like

Google Analytics, GA4, Meta Ads Manager, and performance dashboards

. Analyze user behavior and campaign performance to optimize

CAC, ROAS, CTR, CVR, and LTV

. Collaborate with content, design, and product teams to ensure alignment between messaging, creatives, and performance goals. Manage budgets, forecasting, and pacing across all paid channels to maximize efficiency. Stay up-to-date with industry trends, algorithm changes, and best practices in digital advertising. Develop strategies for

retargeting, lookalike audiences

, and personalized ad journeys. Coordinate with CRM and email marketing teams to support full-funnel performance. Explore and test new advertising platforms and growth opportunities.

Requirements:

Bachelor's degree in Marketing, Business, Economics, or a related field. 3-6 years of hands-on experience in

performance or digital marketing

. Proven track record managing paid media budgets and delivering high-performing campaigns. Deep understanding of

attribution models, marketing funnels, and digital analytics

. Proficient in tools like

Google Ads, Facebook Business Manager, LinkedIn Ads, Google Analytics, Excel/Sheets

, and marketing automation tools. Strong analytical skills with a data-first mindset. Experience in e-commerce, SaaS, or B2B/B2C digital environments (preferred).
Job Types: Full-time, Permanent

Pay: ₹368,708.48 - ₹1,006,626.19 per year

Benefits:

Food provided Health insurance Life insurance Paid sick time Provident Fund
Application Question(s):

What is your current salary? What is your expected salary? What is your Notice Period? Are you comfortable with 6 days Work from office option? Have you worked with any Hotels before?
Location:

Gurugram, Haryana (Required)
Work Location: In person