Job Description

- Plan and execute digital marketing campaigns across all the paid channels like google adwords, facebook, instagram, amazon ads etc- Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for different vertical of business- Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier- Monitor and analyze campaign performance data, identify trends, and make recommendations for optimization.- Work with the team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders- Design, conceptualize & co-ordinate with the creative team to bring out campaigns based on solid consumer & business insights- Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels- Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube etc and evaluating them through relevant KPIs- Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metricsQualifications- Deep interest and discipline in learning the skills required to excel in the role- Inherent interest in how the internet works & user trends on internet consumption- Good with numbers; analytical skills involving a data-driven approach to problem-solving- Proficiency in ms excel is a great add-on- A knack for content, copy, and creative areas is a definite plus- Experience: 3+ years (ref:updazz.com)