Industry: Digital Marketing / Ecommerce / Lead Generation
Job Summary:
We are looking for a results-driven
Performance Marketing Expert
to manage and optimize paid ad campaigns on
Google Ads and Meta (Facebook & Instagram)
platforms. You will be responsible for driving ROI through strategic campaign planning, execution, and ongoing optimization.
Key Responsibilities:
Campaign Strategy & Execution
Plan, launch, and manage lead generation, sales, and awareness campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
Conduct keyword and audience research to build effective targeting strategies.
Performance Optimization
Monitor KPIs like ROAS, CPA, CTR, and Conversion Rates to continuously improve performance.
Conduct A/B testing on creatives, headlines, and landing pages.
Implement retargeting and lookalike audience strategies.
Reporting & Analytics
Prepare weekly/monthly performance reports using tools like Google Analytics, Google Data Studio, or Meta Ads Manager.
Provide insights and strategic recommendations based on data.
Budget Management
Manage campaign budgets effectively to maximize ROI.
Forecast and allocate monthly ad spends with performance goals in mind.
Creative Coordination
Collaborate with design and content teams for ad creatives and landing page improvements.
Requirements:
2+ years of hands-on experience managing performance ads on
Google and Meta platforms
.
Strong understanding of
Google Ads Manager, Meta Business Suite, Google Analytics, UTM tracking
, etc.
Proven track record of meeting performance KPIs and generating leads/sales via paid ads.
Familiar with
landing page optimization
and funnel-based advertising.
Strong analytical and problem-solving skills.
Google Ads and/or Meta Blueprint certifications preferred.