At ZET, we believe that passion fuels those who shape the world. Our team is on a mission to make a real impact by driving financial inclusion and accessibility across Bharat. With over 500 million online users in underserved regions, we are building an ecosystem that connects consumers to trusted financial solutions that were once out of reach. Empowered by technology and trust, we are making financial services more affordable and within reach for the next billion Indians.
Through our ZET platform (B2C), we focus on empowering individuals, especially those new to credit (NTC) or with low credit scores, to build and improve their CIBIL scores. One of our key offerings is the Magnet FD Credit Card, co-branded with SBM. The Magnet card plays a pivotal role in helping users from Tier 2, 3, and 4 cities boost their credit scores. By providing insights & solutions into their creditworthiness, consumers are empowered to make informed financial decisions, unlocking opportunities for loans, mortgages and greater financial stability.
On our ZET Partner (B2B) platform, we connect communities in Tier 3 and 4 cities to a wide network of financial brands and credit products. By leveraging a trusted network of agents, we bridge the gap between consumers and top banks, making financial services more accessible and tailored to the specific needs of these underserved markets.
In March 2022, we proudly raised $13M in our Series A funding, bringing our total funding to $18M. We're fortunate to be backed by renowned investors like General Catalyst, Nexus, Sequoia Surge, Waterbridge, and other leading angel investors. What began in 2019 with just two people has now grown into a spirited team, united by a common mission to drive fintech innovation for Bharat..
Problems we are solving
Lack of awareness - Consumers are unaware of the best financial solutions in the market.
No proper medium - Fintech brands find it difficult to reach out to the right consumers in tier 2,3 & 4 cities.
Trust deficit - Unlike an urban user, consumers from rural areas lack trust in modern fintech services & products.
The rise of ZET
April 2019,
Founded by Manish Shara & Yash Desai
August, 2020, Raised Seed Funding led by
Waterbridge Ventures
July 2021, Raised $5 M led by
Sequoia's Surge, Nexus Venture Partners
& renowned Angel investors.
March 2022, Raised $13M in Series A round led by
High-end Technology
Make in India
Accelerated Growth
Build for next Billion users
Fast pace & Innovation
Opportunity to Thrive
Responsibilities:
Execute, monitor, implement and optimize performance marketing campaigns across Google Ads (including Search, Display, Retargeting, Discovery and YouTube Ads) and Meta Ads and other ad platforms to meet our business objectives and KRAs.
Daily create, update, and maintain campaign performance tracking dashboards and reports and provide actionable insights to inform decision-making and drive continuous improvement.
Collaborate closely with internal teams including Creative, Content and Data Analytics to ensure alignment of performance marketing initiatives with overall business goals. Also ensure performance marketing requirements & on time delivery from above teams.
Communicate campaign performance insights and analytical recommendations to performance marketing manager in a clear and concise manner.
Requirements:
Knowledge of Meta ads manager, Google ads manager platforms handling for campaign creation as well as reporting
Good analytical & critical thinking skills
Hands on Knowledge of Microsoft Excel & G-suit ( Google sheet, Google document,Ppt etc. )
Excellent verbal and written communication skills with the ability to articulate complex ideas and strategies clearly and effectively.
Ability to collaborate cross-functionally and work effectively in a team-oriented environment
Proactive approach to problem-solving with a passion for staying updated on industry trends, emerging technologies and best practices in performance marketing and digital advertising.
Accustomed to dealing with ambiguity in a fast-paced environment.
What you learn
Real-time exposure to performance marketing across various digital channels.
Hands-on experience in campaign and budget management, performance analysis and reporting.
The opportunity to work with a high-performing team and build practical knowledge of industry-standard tools and strategies.
Job Types: Full-time, Internship
Contract length: 6 months
Pay: ₹23,000.00 - ₹25,000.00 per month
Schedule:
Day shift
Experience:
Meta Ads: 1 year (Required)
Google Ads: 1 year (Required)
Work Location: In person