Pro-To-Grow is a fast-growing D2C baby food & nutrition brand dedicated to providing safe, healthy, and science-backed nutrition solutions for children.
Role Overview:
Looking for a Performance Marketing Analyst to manage and optimize digital campaigns across Google, Meta, and other channels to drive customer acquisition and growth.
Job Responsibilities:
Plan, execute & optimize paid campaigns (Google Ads, Meta Ads, Affiliate).
Track and analyze KPIs - CAC, ROAS, CPL, CVR, LTV.
Conduct A/B testing for creatives, audiences & landing pages.
Research parent-focused consumer insights & competitor trends.
Collaborate with content, design & product teams for high-performing campaigns.
Build dashboards & ensure compliance with baby food/nutrition ad guidelines.
Job Requirements:
Bachelor's degree in Marketing/Business/Statistics or related field.
3-4 years of experience in D2C performance marketing (FMCG, baby care, nutrition preferred).
Strong knowledge of Google Ads, Meta Ads & Analytics tools.
Advanced Excel/Sheets skills; data-driven mindset.
Passion for working in baby food & nutrition, with focus on trust and compliance.
KPIs to Own:
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Revenue growth from digital campaigns
Salary : upto 6LPA
Job Type: Full-time
Pay: ?40,000.00 - ?50,000.00 per month
Benefits:
Health insurance
Paid sick time
Work Location: In person
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