Job Description

Ready to build the future with AI

At Genpact, we

don't

just keep up with technology--we set the pace. AI and digital innovation are redefining industries, and

we're

leading the charge. Genpact's

AI Gigafactory

, our industry-first accelerator, is an example of how

we're

scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI

, our breakthrough solutions tackle companies' most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying

cutting-edge

AI solutions, and want to push the boundaries of

what's

possible, this is your moment.

Genpact (NYSE: G) is an

advanced technology services and solutions company that delivers

lasting

value for leading enterprises

globally.

Through our

deep business knowledge, operational excellence, and

cutting-edge solutions -

we help companies across industries get ahead and stay ahead.

Powered by curiosity, courage, and innovation

,

our teams

implement

data, technology, and AI

to

create tomorrow, today.

Get to know us at

genpact.com

and on

LinkedIn

,

X

,

YouTube

, and

Facebook

.

Inviting applications for the role of

Process Developer/

M

anagement Trainee/

Business Analyst - Campaign Specialist- Zeta Platform

!

In this role, you will

be responsible for

executing marketing campaigns for one of largest North American bank and their retail clients.

You will work with

multiple stakeholders and teams. Attend required business meetings to understand the campaign

objectives

, strategy, segmentation, etc...

, then

build campaigns using SAS / SAS CI

.

Responsibilities

Making sure campaigns are build and launched without any errors and delays

.

Your role will function as an overlay of existing technical and domain experts and bring value through disciplined

campaign execution

and solution management skills.

Responsibilities

B

e the

primary point of contact for assigned pursuits to work with the

Marketing team for campaign execution, and solutions that meet the business needs of clients

Map

the business requirement

and execute campaigns using SAS / SAS CI for the respective portfolio(s)

Work with each Service and Horizontal

line (internally)

to ensure

campaign

is

executed

and

launched on-time & error free

Proactively reach out to the marketing managers and highlight any process improvement, ideas and build value adds to the process and the team

Technical Skills

1.

Zeta Platform Expertise: In-depth knowledge of the Zeta platform,

including Email Journey Builder,

Customer Strategy, Segmentation, and Targeting.

2.

Email Marketing Automation: Understanding of email marketing automation principles, including trigger-based emails, workflows, and personalization.

3.

Data Analysis: Ability to

analyze

customer data,

identify

trends, and make data-driven decisions.

4.

Segmentation and

Targeting

: Knowledge of segmentation and targeting strategies, including customer profiling, behavioral

segmentation, and predictive analytics.

Banking Industry Knowledge

1.

Banking Products and Services: Understanding of banking products and services, including credit cards, loans, and accounts.

2.

Customer Communication: Understanding of effective customer communication strategies, including tone, language, and content.

Email Content Creation

1.

Email Template Design: Ability to design and create effective email templates that engage cardholders.

2.

Content Writing: Skill in writing clear, concise, and compelling email content that resonates with cardholders.

3.

Personalization: Knowledge of personalization techniques, including dynamic content and variable insertion

Qualifications we

seek

in you!

Minimum Qualifications

U

G / PG

in

Statistics,

Math

or Computer Science

Robust campaign execution / analysis

experience

Preferred Qualifications/ Skills

SQL, SAS / SAS CI

Ability to handle tasks independently and execution

Prior experience in campaign execution process

Why join Genpact

Be a transformation leader

- Work at the

cutting edge of AI, automation, and digital innovation

Make an impact

- Drive change for global enterprises and solve business challenges that matter

Accelerate your career

- Get hands-on experience, mentorship, and continuous learning opportunities

Work with the best

- Join 140,000+ bold thinkers and problem-solvers who push boundaries every day

Thrive in a values-driven culture

- Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Let's

build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race,

color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants

are not required to pay to participate

in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

JobProcess Developer

Primary LocationIndia-Bangalore

ScheduleFull-time

Education LevelBachelor's / Graduation / Equivalent

Job PostingJul 31, 2025, 5:08:14 AM

Unposting DateAug 30, 2025, 1:29:00 PM

Master Skills ListOperations

Job CategoryFull Time