Job Description

A PCD (Propaganda Cum Distribution) Pharma Marketing Executive plays a crucial role in the pharmaceutical industry, particularly within the franchise model. This role blends sales and marketing responsibilities, focusing on expanding the company's reach through a network of distributors and franchisees.

Here's a breakdown of their typical jobs and responsibilities:

Core Responsibilities of a PCD Pharma Marketing Executive:

Franchisee Acquisition & Management:

Identifying and Appointing Distributors/Franchisees:

A primary responsibility is to find suitable individuals or entities interested in taking up a PCD pharma franchise for a specific territory. This involves lead generation, initial contact, and presenting the company's value proposition.

Building and Maintaining Relationships:

Establishing strong, long-term relationships with existing and potential franchisees is critical. This involves regular communication, understanding their needs, and providing ongoing support.

Negotiating Contracts and Agreements:

Finalizing terms and conditions with franchisees, ensuring mutual understanding and compliance with company policies and legal requirements.

Market Expansion and Sales Growth:

Promoting Pharmaceutical Products:

Actively promote the company's range of pharmaceutical products to potential franchisees, who in turn will market them to healthcare professionals and retailers.

Achieving Sales Targets:

Working with franchisees to ensure they meet their sales targets within their assigned territories. This often involves providing strategies and support.

Market Research and Analysis:

Conducting research to identify new business opportunities, understand market trends, competitor activities, and customer needs in different regions. This helps in strategizing product launches and promotional efforts.

Expanding Market Reach:

Continuously looking for ways to expand the company's presence in new geographical areas.

Marketing and Promotional Support:

Providing Marketing Support to Franchisees:

Supplying franchisees with promotional materials like brochures, product literature, visual aids, and other marketing tools.

Coordination for Promotional Activities:

Collaborating with franchisees to plan and execute local marketing and promotional campaigns, doctor meetings (CMEs), and other events to increase product visibility and sales.

Product Knowledge and Training:

Ensuring that franchisees and their teams have a thorough understanding of the products, their benefits, and competitive advantages. This may involve providing training sessions.

Operational and Administrative Tasks:

Order Generation and Query Resolution:

Assisting franchisees with order placement and resolving any queries or issues they might have regarding products or services.

Sales Reporting:

Preparing and submitting regular sales reports, tracking performance, and analyzing data to identify areas for improvement.

Ensuring Compliance:

Making sure all marketing and sales activities comply with pharmaceutical regulations and ethical guidelines.

Key Skills Required:

Excellent Communication and Interpersonal Skills:

Crucial for building relationships with franchisees and other stakeholders.

Sales and Negotiation Skills:

To effectively onboard new franchisees and drive sales.

Market Research and Analytical Skills:

To understand market dynamics and identify opportunities.

Product Knowledge:

A solid understanding of pharmaceutical products and the healthcare industry.

Problem-Solving Skills:

To address challenges faced by franchisees and in the market.

Organizational and Time Management Skills:

To manage multiple franchisees and responsibilities effectively.

Business Acumen:

Understanding the PCD pharma business model and its profitability.
Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?35,000.00 per month

Benefits:

Cell phone reimbursement Leave encashment Paid sick time Provident Fund
Schedule:

Day shift
Supplemental Pay:

Performance bonus Yearly bonus
Language:

Hindi (Preferred) English (Preferred)
Work Location: In person