Job Description

Department
PC S&D - Urban

Job posted on
Jan 12, 2023

Employment type
Sales role (P)


Group Company: CavinKare Private Limited Designation: Area Sales Manager - Urban (DESIG_1083)
Office Location: Position description:
Prepare annual business plan in concurrence with the management and adhere to its deliverables, increase brand depth and width in market, increase visibility in outlets. Primary Responsibilities:

• • The ASM will handle majorly two roles which are operational, and tactical in nature
  • The operational role will entail driving of secondary business via VSO
  • The tactical role will be handled via SDE and focus on distribution management and expansion
  • In the operational role, the ASM will focus hugely on the VSO reviews on daily, weekly, and monthly basis to understand the efficiency of the salesmen driving the secondary business.
  • The VSO review will also focus on productivity of the salesmen, the attendance, absenteeism, and attrition and optimising of mandays
  • ASM through SDE will drive Beat optimisation so that the maximum potential of the beat can be utilised in an effective manner
  • Ensuring pipeline creation of Salesmen, and Channel partner is kept ready to avoid any hindrance to the sales operations
  • Regular review of RS is conducted to check and monitor the efficacy of the channel partner operations
  • Regular review of Key outlet targets and ensuring achievement of the targets in the territory
  • Regular coordination with the CFT team, i.e. Commercial, Logistics, Marketing, Branding to align them on the market issues and seek solutions to improve the operations
  • Initiates and coordinates development of action plans to penetrate new markets
  • Follow the market working norms, and ensure 4 days market working in a week to drive the aforementioned job responsibilities effectively
  • Focus on extraction to measure the business from the effected expansion, ensure the desired throughput from the Field Force
  • Strategy formulation for increasing sales & visibility in retail chain
  • Controls expenses to meet budget guidelines
  • To make a strong & robust attitude driven team at every level & identify challengers who drive bigger agendas in the market place with more confidence and conviction
  • Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
  • Encouraging empowerment and teams.

Educational qualifications preferred

• Category: Master\'s Degree, Professional Course
  
• Field specialization: Sales, merchandising and other allied operations

Required work experience

• Industry: FMCG/Telecom
• Years of experience: 8 to 12

Required Competencies: "1. Process Knowledge 2. Market Expansion 3. Market Knowledge 4. Trade Relations 5. Team Management 6. Distribution Management 7. Stakeholder Management"