Job Description

Key Responsibilities:1. Paid Campaign Execution & Optimization1. Plan, launch, and manage paid marketing campaigns across Meta Ads and Google Ads platforms.2. Drive lead generation and conversions while optimizing CPA, ROAS, CTR, and conversion rates.3. Continuously monitor campaign performance and take corrective actions to improve efficiency.4. Execute A/B tests across creatives, copies, audiences, keywords, and landing pages.5. Manage daily, weekly, and monthly budgets to ensure optimal spend utilization.2. Performance Analysis & Reporting1. Analyze campaign data to derive insights and recommendations for performance improvement.2. Prepare daily/weekly performance dashboards and reports for internal stakeholders.3. Identify trends, anomalies, and growth opportunities using data and analytics tools.4. Work closely with analytics teams to ensure accurate tracking and attribution.3. Creative & Cross-Functional Collaboration1.Collaborate with creative, content, and design teams to develop high-performing ad creatives and copies.2. Coordinate with CRM and product teams to improve funnel performance and lead quality.3. Align paid campaigns with broader marketing objectives and seasonal business priorities.4. Platform & Market Learning1. Stay updated with platform changes, algorithm updates, and new ad formats across Meta and Google.2. Continuously benchmark performance against industry standards and internal goals.3. Contribute ideas for scaling campaigns through new targeting strategies, formats, and experiments.5. Requirements & Qualifications1. MBA in Marketing or a relevant field (mandatory).2. 4-7 years of hands-on experience managing paid campaigns on Meta and Google.3. Strong understanding of performance marketing metrics, funnels, and attribution models.4. Experience in lead generation campaigns; insurance/fintech experience is a plus.5. Proficient in Google Ads, Meta Ads Manager, and Google Analytics.6. Strong analytical mindset with the ability to translate data into actionable insights.7. Comfortable working in a fast-paced, performance-driven startup environment.8. High ownership, attention to detail, and bias for execution. (ref:updazz.com)

Skills Required