Job Description

- Lead ROI driven CPC and CPA based, Cost-effective, Google Ads Marketing Campaigns for New Customer Acquisition for Fintech

Responsibilities :

- End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)

- Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics

- Drive campaign optimizations via experiments & new initiatives - A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more

- Campaign Analytics - Measure and report performances of all marketing campaigns against goals

- Research and analyze competitor advertising strategy and tactics

- Collaborate with internal teams to create landing pages and optimize the user experiences

- Optimize the ad copy, landing pages for better results

- Analyse creative performance

- Budget management

- Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests

Job Qualifications and Skill Sets :

- Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)

- In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics

- Analytical approach + Data-Driven Thought Process + Optimization mindset

- The ability to think creatively, own things and work independently in a fast-paced environment

- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment

- Competency in Excel and PowerPoint for analysis & presentations

- Excellent communication skills and problem-solving abilities

Previous Experience :

- Experience in running large scale App Install campaigns

- Exposure and experience to lead marketing in the Middle East, International Markets

- SEO On-Page and Off-Page SEO optimization levers

- Experience with Analytics and Attribution platforms like Branch, CleverTap

- Experience with Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix

- Experience with DSPs like DV-360, In-Mobi, Revx

- Experience with content platforms like Taboola, Outbrain

- Experience with re-marketing platforms like Criteo, Adroll