We're hiring a PPC Specialist who understands performance marketing beyond just "running ads."Your job is straightforward:Drive profitable traffic. Improve ROAS. Reduce CAC. Scale responsibly.If you don't understand numbers, this isn't for you.Key Responsibilities- Execute & optimize Google Ads, Meta Ads, YouTube Ads- Manage budgets, bids & audience segmentation- Run Search, Display, Shopping & Retargeting campaigns- Install/track via GA, GTM, Meta Pixel- Conduct keyword research & competitor analysis- Run A/B tests for creatives, copy & landing pages- Report weekly & monthly performance with actionable insights- Collaborate with design, SEO & content teams to improve conversionsRequired Skills- Strong grip over CPC, CPA, ROAS, CAC, CVR, funnel structure- Experience with - 50,000+ monthly ad budgets (for experienced candidates)- Ability to scale without burning money- Analytical mindset - decisions must be data-driven- Certifications (Google Ads / Meta) are a plus but not mandatory if your skill is real (ref:updazz.com)
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