Job Description

Work Schedule: Full-time, Monday off, working on Sundays

ANY ONE EXPERIENCE WORKING WITH "Traya Health" BRAND*

Role Overview:

We are looking for a Performance Marketing Manager who is an expert in Google Ads and Meta Ads. The ideal candidate should have proven experience in scaling ad campaigns profitably, optimizing conversions, and generating high-quality leads at the lowest cost.

Key Responsibilities:

Paid Advertising & Campaign Execution:

Master Google Ads & Meta Ads - Plan, execute, and scale campaigns across Search, Display, Shopping, Video, Facebook, and Instagram.

Set up and optimize campaigns with the right targeting, audience segmentation, and bidding strategies.

Run A/B tests on creatives, ad copies, and landing pages to improve performance.

Implement lookalike audiences, retargeting, and custom audience strategies to improve lead quality.

Funnel Optimization & Conversion Rate Optimization (CRO):

Optimize landing pages and user flows to increase conversions.

Identify drop-off points in the funnel and improve performance metrics such as CTR, CPC, and CPA.

Work with designers and developers to create high-converting ad creatives and landing pages.

Analytics, Tracking & Performance Measurement:

Set up and manage Google Analytics, GTM, Facebook Pixel, and UTM tracking.

Ensure proper conversion tracking to measure CPL, CAC, and ROI.

Generate weekly/monthly reports with insights, trends, and action plans.

Monitor ad spend vs. revenue generated and optimize for profitability.

Job Types: Full-time, Permanent

Pay: ?500,000.00 - ?800,000.00 per year

Benefits:

Cell phone reimbursement
Schedule:

Day shift
Work Location: In person