Job Description

1. Define your labs target market

Identify ideal customers

: Medical professionals, hospitals, clinics, and healthcare facilities.

Understand needs and preferences

: Conduct surveys or interviews to gather insights.

Analyze market trends

: Stay updated on advancements in pathology and healthcare.

Assess competition

: Identify strengths, weaknesses, opportunities, and threats.

Segment demographics

: Consider age, gender, location, and medical specialities.
2. Set lab marketing objectives

Establish SMART goals

: Specific, measurable, attainable, relevant, and time-bound.

Focus on growth metrics

: Increase test volume, expand market share, or enhance brand awareness.

Align with business goals

: Ensure marketing efforts contribute to overall business objectives.

Prioritize objectives

: Determine which goals are most critical for success.

Create benchmarks

: Establish milestones to track progress and success.
3. Develop lab brand identity

Define brand values

: Emphasize accuracy, reliability, and patient care.

Create visual elements

: Design a logo, color palette, and brand assets.

Craft brand voice

: Determine tone and messaging that resonate with the medical community.

Establish brand positioning

: Highlight unique selling propositions and competitive advantages.

Ensure consistency

: Maintain uniformity across all marketing materials and touchpoints.
4. Create a content strategy

Identify content types

: Educational articles, case studies, videos, infographics, and webinars.

Select distribution channels

: Website, blog, social media, email newsletters, and industry publications.

Develop content calendar

: Plan content creation, publication, and promotion schedules.

Provide valuable information

: Educate audience on pathology topics, diagnostic procedures, and healthcare trends.

Optimize for SEO

: Use relevant keywords, meta tags, and backlinks to improve search visibility.
5. Implement Lab SEO tactics

Optimize website structure

: Ensure easy navigation and user-friendly experience.

Conduct keyword research

: Identify relevant terms and phrases related to pathology services.

Create high-quality content

: Publish informative and engaging articles, guides, and resources.

Build backlinks

: Establish credibility and authority through links from reputable sources.

Monitor performance

: Track website traffic, keyword rankings, and search engine visibility.
Job Type: Full-time

Pay: ₹18,000.00 - ₹28,000.00 per month

Work Location: In person